Interlife addresses the social media market through its 3D spatial browser, LightPlay. The Company’s market opportunity is a function of populating its platform with users and monetizing those users. The more users on its platform, the greater the potential applications and the more valuable its technology, which ultimately drives the amount of revenues it can derive from each user (ARPU).
- The number of internet users worldwide in 2018 is 4.021 billion, up 7% year-over-year.
- The number of social media users worldwide in 2018 is 3.196 billion, up 13% year-over-year.
- The number of mobile phone users in 2018 is 5.135 billion, up 4% year-over-year.
- The number of active social mobile phone users in 2018 is 2.958 billion, up 5% year-over-year.
Interlife’s 3D geo-spatial concept is new and innovative, which provides significant opportunity through various types of applications. The future growth profile of Interlife has the potential to rival some of the current platforms that are dominating the social media market.
Mobile Ad Market
As mobile devices have experienced significant usage, mobile advertising has followed. Worldwide mobile advertising is at $185 billion for 2018, up 157% in the past three years, and it is expected to increase 34% over the next two years to $248 billion by 2020.
Digital ad spend is expected to increase from 40% of total media ad spend in 2017 to 54% in 2022.
In App Purchases